beehiiv vs Kit (ConvertKit)

Last checked: Oct 18, 2026 · Prices can change—always confirm on the vendor’s site.

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The short answer

beehiiv is newsletter-first, with a 2,500-subscriber free plan, ad network and 0% take rate. Kit is creator-commerce-first, with strong sequences, tagging and product sales.

beehiiv

Newsletter publishing, growth and monetisation.

Visit beehiiv (opens official site)

Kit (ConvertKit)

Email marketing and monetisation built for creators.

Visit Kit (ConvertKit) (opens official site)

Side-by-side

	beehiiv	Kit (ConvertKit)
Free plan	Free plan: up to 2,500 subscribers, unlimited email sends, 1 publication, website and podcast tools.	Kit offers a free tier; current subscriber limits are shown dynamically on the pricing page—check site.
Starting paid price	$59/mo monthly or $49/mo billed annually (up to 1,000 subs)	Check site for current pricing
Plans	Free, Lite, Pro, Enterprise	Free tier, Creator, Pro
Billing	Monthly or annual.	Monthly or annual. Prices render dynamically on the official page.
Standout features	Unlimited email sends on every plan Website builder, podcast hosting and community Recommendation network and referral program Ad network and paid subscriptions with 0% take rate (Stripe fees apply)	Visual automation builder and automated sequences Tag-based subscriber management Sell digital products, paid newsletters and recurring subscriptions (3.5% + 30¢ transaction fee per official page) Newsletter referral system and A/B testing (Pro)
Notable limits	beehiiv branding can only be removed on Pro Free plan has 1 team seat and 3 segments Lite is sold up to 100,000 subscribers	Several analytics and collaboration features are Pro-only Paid Recommendations earnings carry a 23.5% Kit fee (per official page)
Sources	beehiiv pricing	Kit (ConvertKit) pricing

Key differences

Strengths: beehiiv — Generous free plan (2,500 subscribers); Kit (ConvertKit) — Built specifically around creator workflows.
Watch-outs: beehiiv — Paid plans start higher than general email tools; Kit (ConvertKit) — Fewer ecommerce/store features than Klaviyo or Omnisend.

Which should you choose?

Choose beehiiv if…

Newsletter publishers and media creators focused on growth and monetisation.
0% take rate on paid subscriptions

Choose Kit (ConvertKit) if…

Creators, bloggers, course sellers and newsletter writers who sell their own products.
Native commerce: products, paid newsletters, tips

Read the full reviews: beehiiv review · Kit (ConvertKit) review · all tools table

FAQ

Is beehiiv or Kit (ConvertKit) better?

It depends on your needs. beehiiv is great for: Newsletter publishers and media creators focused on growth and monetisation. Kit (ConvertKit) is great for: Creators, bloggers, course sellers and newsletter writers who sell their own products.

Do beehiiv and Kit (ConvertKit) have free plans?

beehiiv: Free plan: up to 2,500 subscribers, unlimited email sends, 1 publication, website and podcast tools. Kit (ConvertKit): Kit offers a free tier; current subscriber limits are shown dynamically on the pricing page—check site.