Find the right email marketing tool in 2 minutes
Answer four quick questions and we’ll point you to the right guide—then compare researched pricing, free-plan limits and features for 10 leading platforms.
2-minute tool finder
Top picks
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MailerLite
Simple, affordable email marketing with a generous toolset.
Free plan: Free plan: up to 250 subscribers, 2,500 monthly emails, 2 seats, 3 active automations, 1 website and 1 landing page.
Brevo
Email, SMS and transactional messaging priced by volume.
Free plan: Free plan: send up to 300 emails per day once the account is approved for sending. No credit card required to sign up.
Klaviyo
Data-driven email and SMS for ecommerce.
Free plan: Free plan: up to 250 active profiles, 500 email sends/month, $5 of mobile messages/month; email support for the first 60 days.
beehiiv
Newsletter publishing, growth and monetisation.
Free plan: Free plan: up to 2,500 subscribers, unlimited email sends, 1 publication, website and podcast tools.
Latest comparisons
Mailchimp vs Brevo
Mailchimp prices by contacts with send multiples (10×–15×), while Brevo prices by monthly email volume and includes transactional email on all plans.
Mailchimp vs MailerLite
Both suit small businesses.
Kit (ConvertKit) vs MailerLite
Kit is built for creators with tagging, sequences and commerce; MailerLite offers similar creator features (digital products, paid newsletters) plus websites, generally at a lower starting price..
ActiveCampaign vs GetResponse
ActiveCampaign leads on automation depth and CRM add-ons, but has no free plan and limits users on lower tiers.
Klaviyo vs Omnisend
Both are ecommerce-first.
beehiiv vs Kit (ConvertKit)
beehiiv is newsletter-first, with a 2,500-subscriber free plan, ad network and 0% take rate.
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FAQ
How does Apex Compare make money?
Through affiliate commissions and clearly labelled sponsorships. Neither affects our rankings; see our affiliate disclosure.
Have you tested every tool hands-on?
Not yet. Current reviews are based on official pricing pages and documentation, checked and dated. We note this on every review and will add hands-on findings over time.
Which email marketing tool has the biggest free plan?
Of the tools we cover, beehiiv’s free plan allows the most subscribers (up to 2,500) per its official pricing page. Brevo’s free plan is limited by sends (300 per day) rather than contacts.