Best Email Marketing Tools with Free Plans
Tools with a genuine free tier, compared by official limits.
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How we ranked
Criteria for this guide: Subscriber and send limits on the free tier, features included, and upgrade path. We apply our review methodology and use qualitative “best for” labels rather than numeric scores. Rankings are based on official documentation and pricing research; we haven’t yet completed hands-on testing of every tool.
Our ranking
1beehiiv — Largest free list
Up to 2,500 subscribers with unlimited sends.
Free plan: Free plan: up to 2,500 subscribers, unlimited email sends, 1 publication, website and podcast tools.
Starting paid price: $59/mo monthly or $49/mo billed annually (up to 1,000 subs)
2Brevo — Most sends for big lists
Up to 300 emails/day, priced by volume not contacts.
Free plan: Free plan: send up to 300 emails per day once the account is approved for sending. No credit card required to sign up.
Starting paid price: Check site for current pricing
3MailerLite — Most features free
250 subscribers, 2,500 emails/month, automations and a landing page.
Free plan: Free plan: up to 250 subscribers, 2,500 monthly emails, 2 seats, 3 active automations, 1 website and 1 landing page.
Starting paid price: From $12/mo
Read MailerLite review Visit MailerLite (opens official site)
4Omnisend — Best free ecommerce plan
250 contacts, 500 emails/month and web push.
Free plan: Free plan: 250 contacts, 500 emails/month, 500 web push notifications/month, with access to the platform’s features.
Starting paid price: Check site for current pricing
5Klaviyo — Free ecommerce trial ground
250 profiles, 500 emails and $5 mobile messages monthly.
Free plan: Free plan: up to 250 active profiles, 500 email sends/month, $5 of mobile messages/month; email support for the first 60 days.
Starting paid price: Check site for current pricing
6Mailchimp — Familiar free start
Under 250 contacts and 500 sends/month.
Free plan: Free plan for under 250 contacts: max 500 sends/month (250/day), 1 seat, 1 audience; email support for the first 30 days only.
Starting paid price: Check site for current pricing
Free plan limits at a glance
| Tool | Free plan (official) |
|---|---|
| beehiiv | Free plan: up to 2,500 subscribers, unlimited email sends, 1 publication, website and podcast tools. |
| Brevo | Free plan: send up to 300 emails per day once the account is approved for sending. No credit card required to sign up. |
| MailerLite | Free plan: up to 250 subscribers, 2,500 monthly emails, 2 seats, 3 active automations, 1 website and 1 landing page. |
| Omnisend | Free plan: 250 contacts, 500 emails/month, 500 web push notifications/month, with access to the platform’s features. |
| Klaviyo | Free plan: up to 250 active profiles, 500 email sends/month, $5 of mobile messages/month; email support for the first 60 days. |
| Mailchimp | Free plan for under 250 contacts: max 500 sends/month (250/day), 1 seat, 1 audience; email support for the first 30 days only. |
Quick comparison
| Tool | Best for | Free plan |
|---|---|---|
| beehiiv | Largest free list | Free plan |
| Brevo | Most sends for big lists | Free plan |
| MailerLite | Most features free | Free plan |
| Omnisend | Best free ecommerce plan | Free plan |
| Klaviyo | Free ecommerce trial ground | Free plan |
| Mailchimp | Familiar free start | Free plan for under 250 contacts |
Related comparisons
- Mailchimp vs Brevo
- Mailchimp vs MailerLite
- Kit (ConvertKit) vs MailerLite
- Klaviyo vs Omnisend
- beehiiv vs Kit (ConvertKit)
FAQ
What is the best tool for free plans?
Based on official pricing and features checked Oct 18, 2026, our top pick is beehiiv (largest free list): Up to 2,500 subscribers with unlimited sends.
How did you rank these tools?
We weighed: Subscriber and send limits on the free tier, features included, and upgrade path. Rankings are based on official documentation and pricing research, not paid placement.