ApexSSender
Sender review
Low-cost email and SMS marketing with a large free plan.
The verdict
Sender is one of the best-value tools we cover: its free plan is ten times the size of Mailchimp’s and includes automation, and paid plans start at $9/month. Check the seat limits and which reports you need before picking a tier.
- Free planFree plan
- Starting paid priceFrom $9/mo
- BillingMonthly, quarterly or yearly
- Great forSmall businesses, online stores and beginners who want automation on a tight budget, or a large free plan to start on.
💳 Pricing snapshot
- Free Forever$0
- StandardFrom $9/mo
- ProfessionalFrom $15/mo
- EnterprisePrice not listed
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This review is based on Sender’s official pricing and documentation (see source link). We haven’t completed hands-on testing yet.
Pros & cons
👍 Pros
- One of the most generous free plans for general email: 2,500 subscribers and 15,000 emails a month
- Automation included on the free plan
- Low entry prices: Standard from $9/month, less on yearly billing
- 24/7 email and live chat support and free migration help on every plan
👎 Cons
- Free plan adds Sender branding and allows only 1 seat
- A/B testing and SMS need a paid plan
- Advanced reporting and dedicated IPs are reserved for Professional and up
- The headline yearly price is a first-year discount; renewals cost more
Dig deeper
📖 Overview
Sender (sender.net) is an email and SMS marketing platform with a drag-and-drop email builder, automation workflows, segmentation, signup forms and popups, landing pages and transactional email over SMTP and API.
Its plans are Free Forever, Standard, Professional and Enterprise. Paid plans are priced by subscriber count, with a monthly email allowance of 12× your subscribers on Standard and 24× on Professional. Sender also sells pay-as-you-go email credits, offers EU data residency, and lists 24/7 email and live chat support and free migration help on every plan.
💳 Full pricing & plans
Free plan: up to 2,500 subscribers and 15,000 emails a month, 1 seat, email automation and 10 landing pages, with Sender branding on emails, forms and popups. Never expires; new accounts also get a 14-day Professional trial with no credit card.
| Plan | Starting price | Key limits / inclusions |
|---|---|---|
| Free Forever | $0 | 2,500 subscribers; 15,000 emails/mo; 1 seat; automation included |
| Standard | From $9/mo | Emails 12× subscribers; 3 seats; A/B testing, SMS campaigns, webhooks, no branding |
| Professional | From $15/mo | Emails 24× subscribers; 10 seats; SMS automation, free SMS credits, advanced reports |
| Enterprise | Price not listed | Unlimited emails and seats; SSO, phone support, dedicated success manager |
Price by list size
| Contacts | Standard, monthly | Standard, yearly (1st year) | Professional, monthly | Professional, yearly (1st year) |
|---|---|---|---|---|
| 500 | $9 | $6.30 | $15 | $10.50 |
| 1,000 | $15 | $10.50 | $20 | $14 |
| 2,500 | $27 | $18.90 | $44 | $30.80 |
| 5,000 | $39 | $27.30 | $79 | $55.30 |
| 10,000 | $69 | $48.30 | $127 | $88.90 |
| 25,000 | $149 | $104.30 | $280 | $196 |
| 50,000 | $259 | $181.30 | $460 | $322 |
🧩 Key features & limits
- Drag-and-drop, HTML and plain-text editors with 100+ premade templates
- Email automation on every plan, including Free: pre-built and custom workflows, splits and custom triggers
- Advanced segmentation, behavioural targeting and premade ecommerce segments
- Signup forms and popups (including spin-to-win and exit-intent) plus landing pages
- Transactional email via SMTP and API on all plans
- SMS campaigns from Standard and SMS automation from Professional
- Shopify, WooCommerce, PrestaShop, Zapier and 100+ other integrations
- EU data residency, two-factor authentication and GDPR/TCPA consent collection
Notable limits
- Free plan: 1 seat, Sender branding, and no A/B testing, SMS or webhooks
- Free plan includes 10 landing pages but no custom domain (custom domains start on Standard)
- Ecommerce reports start on Standard; reports by group and inbox provider need Professional
- Dedicated IP only on Professional from 20,000 subscribers, or Enterprise
- Interface languages: English, Lithuanian, Polish and Spanish
🎯 Who it’s for
Great for: Small businesses, online stores and beginners who want automation on a tight budget, or a large free plan to start on.
Less ideal for: Creators who need paid subscriptions or digital product sales built in, or teams that need many seats on a small budget.
Alternatives
Simple, affordable email marketing with a generous toolset
BBrevoEmail, SMS and transactional messaging priced by volume
MMailchimpAll-round email marketing from one of the best-known brands
Ready to try Sender?
Check Sender pricing (opens official site)Related
- Mailchimp alternatives
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- Full comparison table
FAQ
Is Sender really free?
Yes. Sender’s Free Forever plan covers up to 2,500 subscribers and 15,000 emails a month, never expires and includes email automation. It adds Sender branding and allows 1 seat.
How much does Sender cost?
Per the data behind Sender’s official pricing page (checked Oct 20, 2026), Standard starts at $9/month and Professional at $15/month for 500 subscribers on monthly billing. Paying yearly takes 30% off the first year, so Standard starts at $6.30/month. Prices exclude VAT.
Does Sender have a free trial?
Every new Free Forever account gets a 14-day trial of the Professional plan with no credit card needed. When it ends, the account stays on Free Forever.
Can Sender send transactional emails?
Yes. Sender includes transactional email over SMTP and API on every plan, including Free.