MailerLite review
Simple, affordable email marketing with a generous toolset.
Affiliate disclosure: Some links on this page may be affiliate links. If you buy through them we may earn a commission at no extra cost to you. This never affects our rankings. Learn more.
Visit MailerLite (opens official site)
This review is based on MailerLite’s official pricing and documentation (see source link). We haven’t completed hands-on testing yet.
Overview
MailerLite is an email marketing platform known for an approachable editor and an unusually complete feature set on paid plans: automations, landing pages, websites, forms, digital products and paid newsletters.
MailerLite says every paid plan gets the full feature set and you pay more only for a bigger list or more sending. Its data is stored in the EU.
Pricing
Free plan: Free plan: up to 250 subscribers, 2,500 monthly emails, 2 seats, 3 active automations, 1 website and 1 landing page.
| Plan | Starting price | Key limits / inclusions |
|---|---|---|
| Free | $0 | 250 subscribers; 2,500 emails/mo |
| Comfort | From $12/mo | Emails 10× tier ceiling; 50 automations; 3 seats |
| Power | From $25/mo | Unlimited emails (fair use), unlimited seats & automations, 24/7 chat |
| Enterprise | Custom | 200K+ subscribers; dedicated IP add-on |
Price by list size
MailerLite’s official page calculates prices for 1,000 / 10,000 / 50,000 contacts dynamically, so we couldn’t confirm exact figures. Check site for current pricing at your list size: MailerLite pricing.
Key features
- Drag & drop, rich-text and custom HTML editors
- Visual automation builder with ecommerce triggers
- Websites, landing pages and blog
- Sell digital products, bookings and paid newsletters
- Email A/B and multivariate testing
- AI writing assistant and smart sending
- Shopify, WooCommerce and Stripe integrations
Notable limits
- Free plan caps sending at 2,500 emails/month and 3 active automations
- Comfort sending capped at 10× the subscriber tier ceiling
- Sending locked on free accounts above 250 active subscribers
Pros & cons
Pros
- Low starting price with a full feature set on paid plans
- Free plan includes automations and a landing page
- 30% nonprofit discount
- EU data storage
Cons
- Free plan is limited to 250 subscribers
- Live chat support is reserved for Power
- Transactional email requires separate MailerSend product
Who it’s for
Great for: Small businesses and creators who want an easy, budget-friendly tool with automation and landing pages included.
Less ideal for: Large ecommerce brands needing advanced predictive analytics.
Alternatives
- Mailchimp — All-round email marketing from one of the best-known brands
- Kit (ConvertKit) — Email marketing and monetisation built for creators
- Brevo — Email, SMS and transactional messaging priced by volume
Verdict
MailerLite offers excellent value: paid plans start low and include almost every feature. It’s our go-to suggestion for small businesses that want simplicity without giving up automation.
Check MailerLite pricing (opens official site)
Related
- Mailchimp vs MailerLite
- Kit (ConvertKit) vs MailerLite
- Best Email Marketing Software (2026)
- Best Email Marketing Software for Small Business
- Best Email Marketing Tools with Free Plans
- Best Email Platforms for Creators & Newsletters
- Full comparison table
FAQ
How much does MailerLite cost?
According to MailerLite’s official FAQ, Comfort starts at $12/month and Power at $25/month; the exact price depends on your subscriber count. There is also a free plan for up to 250 subscribers.
Does MailerLite have a free plan?
Yes—up to 250 subscribers and 2,500 monthly emails, with 2 user seats.
Does MailerLite offer a nonprofit discount?
Yes, nonprofits receive 30% off paid plans.