Brevo review
Email, SMS and transactional messaging priced by volume.
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Visit Brevo (opens official site)
This review is based on Brevo’s official pricing and documentation (see source link). We haven’t completed hands-on testing yet.
Overview
Brevo (formerly Sendinblue) is a multichannel marketing platform covering email, SMS, WhatsApp, transactional email, marketing automation and a sales CRM.
Unlike most competitors, Brevo’s marketing plans are built around monthly email volume rather than contact count, which can suit businesses with large lists that email infrequently.
Pricing
Free plan: Free plan: send up to 300 emails per day once the account is approved for sending. No credit card required to sign up.
| Plan | Starting price | Key limits / inclusions |
|---|---|---|
| Free | $0 | Up to 300 emails/day |
| Starter | Check site for current pricing | From 5,000 emails/month; email & SMS; advanced segmentation; forms |
| Standard | Check site for current pricing | Marketing automation, A/B testing, send-time optimisation, 1 landing page |
| Professional | Check site for current pricing | From 150,000 emails/month; WhatsApp, push, 10 seats, phone support |
| Enterprise | Custom | Multi-account, SSO, dedicated IP |
Price by list size
Brevo’s official page calculates prices for 1,000 / 10,000 / 50,000 contacts dynamically, so we couldn’t confirm exact figures. Check site for current pricing at your list size: Brevo pricing.
Key features
- Transactional email (API/SMTP) included on all plans
- Unlimited multi-step automation workflows (Standard and up)
- SMS, WhatsApp, web & mobile push channels
- Advanced segmentation on every paid plan
- AI content generator and AI send-time optimisation
- Sales CRM add-ons (Sales Essentials/Advanced)
- Pay-as-you-go email credits that don’t expire
Notable limits
- Free plan limited to 300 emails per day
- Automation and A/B testing start on Standard, not Starter
- Landing pages: 1 included on Standard
Pros & cons
Pros
- Volume-based pricing can be economical for big lists that send rarely
- Transactional email included on all plans
- Strong multichannel options (SMS, WhatsApp, push)
- No credit card required for the free plan
Cons
- Daily send cap on the free plan
- Automation requires Standard or higher
- Volume-based model takes some calculation if you send frequently
Who it’s for
Great for: Businesses that want email plus SMS/WhatsApp and transactional messages in one tool, especially with larger lists.
Less ideal for: Creators who want built-in paid subscriptions or digital product sales.
Alternatives
- Mailchimp — All-round email marketing from one of the best-known brands
- MailerLite — Simple, affordable email marketing with a generous toolset
- GetResponse — Email, automation, funnels, webinars and courses in one
Verdict
Brevo is one of the most flexible all-rounders, and its volume-based pricing plus included transactional email make it stand out. Make sure the automation features you need are on the plan you pick.
Check Brevo pricing (opens official site)
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FAQ
Is Brevo free?
Brevo has a free plan that lets you send up to 300 emails per day once your account is approved for sending.
Does Brevo charge by contacts or emails?
Brevo’s marketing plans are based on monthly email volume (Starter from 5,000 emails per month), rather than contact count.
Does Brevo include transactional email?
Yes—Brevo says all plans include transactional email features such as APIs, SMTP and webhooks.