Mailchimp vs Brevo

Last checked: Oct 18, 2026 · Prices can change—always confirm on the vendor’s site.

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The short answer

Mailchimp prices by contacts with send multiples (10×–15×), while Brevo prices by monthly email volume and includes transactional email on all plans. Brevo’s free plan allows 300 emails/day; Mailchimp’s free plan covers under 250 contacts and 500 sends/month.

Mailchimp

All-round email marketing from one of the best-known brands.

Visit Mailchimp (opens official site)

Brevo

Email, SMS and transactional messaging priced by volume.

Visit Brevo (opens official site)

Side-by-side

	Mailchimp	Brevo
Free plan	Free plan for under 250 contacts: max 500 sends/month (250/day), 1 seat, 1 audience; email support for the first 30 days only.	Free plan: send up to 300 emails per day once the account is approved for sending. No credit card required to sign up.
Starting paid price	Check site for current pricing	Check site for current pricing
Plans	Free, Essentials, Standard, Premium	Free, Starter, Standard, Professional, Enterprise
Billing	Monthly; annual plans available for Standard/Premium at 10,000+ contacts via sales. Prices render dynamically on the official page.	Monthly or yearly commitment; pay-as-you-go credits also available. Prices render dynamically on the official page.
Standout features	Marketing automation flows (up to 200 on Standard/Premium; 4 steps on Essentials) Popup and signup forms on all plans Generative AI features (Intuit Assist) on Standard/Premium Custom reports and dynamic content on Standard and Premium	Transactional email (API/SMTP) included on all plans Unlimited multi-step automation workflows (Standard and up) SMS, WhatsApp, web & mobile push channels Advanced segmentation on every paid plan
Notable limits	Free plan capped at 250 contacts and 500 sends a month Overage billing applies automatically if you exceed contact or send limits on paid plans Essentials automation is limited to 4 flow steps	Free plan limited to 300 emails per day Automation and A/B testing start on Standard, not Starter Landing pages: 1 included on Standard
Sources	Mailchimp pricing	Brevo pricing

Key differences

Strengths: Mailchimp — Very well known, with a large integration ecosystem (300+); Brevo — Volume-based pricing can be economical for big lists that send rarely.
Watch-outs: Mailchimp — Free plan is small (250 contacts, 500 sends); Brevo — Daily send cap on the free plan.

Which should you choose?

Choose Mailchimp if…

Small and mid-sized businesses that want a familiar, all-round platform with room to grow into automation.
Free plan and a 14-day trial of Essentials/Standard

Choose Brevo if…

Businesses that want email plus SMS/WhatsApp and transactional messages in one tool, especially with larger lists.
Transactional email included on all plans

Read the full reviews: Mailchimp review · Brevo review · all tools table

FAQ

Is Mailchimp or Brevo better?

It depends on your needs. Mailchimp is great for: Small and mid-sized businesses that want a familiar, all-round platform with room to grow into automation. Brevo is great for: Businesses that want email plus SMS/WhatsApp and transactional messages in one tool, especially with larger lists.

Do Mailchimp and Brevo have free plans?

Mailchimp: Free plan for under 250 contacts: max 500 sends/month (250/day), 1 seat, 1 audience; email support for the first 30 days only. Brevo: Free plan: send up to 300 emails per day once the account is approved for sending. No credit card required to sign up.