Comparison table
All 10 tools at a glance, from official pricing pages.
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| Tool | Free plan | Starting paid price | Best for | Source | Link |
|---|---|---|---|---|---|
| Mailchimp | Free plan for under 250 contacts: max 500 sends/month (250/day), 1 seat, 1 audience; email support for the first 30 days only. | Check site for current pricing | Small and mid-sized businesses that want a familiar, all-round platform with room to grow into automation. | Pricing | Visit |
| Brevo | Free plan: send up to 300 emails per day once the account is approved for sending. No credit card required to sign up. | Check site for current pricing | Businesses that want email plus SMS/WhatsApp and transactional messages in one tool, especially with larger lists. | Pricing | Visit |
| Kit (ConvertKit) | Kit offers a free tier; current subscriber limits are shown dynamically on the pricing page—check site. | Check site for current pricing | Creators, bloggers, course sellers and newsletter writers who sell their own products. | Pricing | Visit |
| MailerLite | Free plan: up to 250 subscribers, 2,500 monthly emails, 2 seats, 3 active automations, 1 website and 1 landing page. | From $12/mo | Small businesses and creators who want an easy, budget-friendly tool with automation and landing pages included. | Pricing | Visit |
| ActiveCampaign | No free plan. 14-day free trial, no credit card required. | Check site for current pricing | Businesses that rely on sophisticated automation, lead nurturing and segmentation. | Pricing | Visit |
| GetResponse | 14-day trial of premium features, then a free account with limitations (e.g. landing pages capped at 1,000 unique visitors/month, GetResponse badge on messages). | From $19/mo (1,000 contacts, monthly) | Marketers who want email, landing pages, funnels and webinars without stitching tools together. | Pricing | Visit |
| Klaviyo | Free plan: up to 250 active profiles, 500 email sends/month, $5 of mobile messages/month; email support for the first 60 days. | Check site for current pricing | Ecommerce brands—especially on Shopify—that want automation driven by customer and purchase data. | Pricing | Visit |
| Omnisend | Free plan: 250 contacts, 500 emails/month, 500 web push notifications/month, with access to the platform’s features. | Check site for current pricing | Shopify and other online stores wanting email + SMS automation without enterprise complexity. | Pricing | Visit |
| Constant Contact | No free plan. Free trial with no credit card required, plus a 30-day money-back guarantee. | From $12/mo ($10.20 prepaid annually) | Small businesses, nonprofits and local organisations that value human support and event tools. | Pricing | Visit |
| beehiiv | Free plan: up to 2,500 subscribers, unlimited email sends, 1 publication, website and podcast tools. | $59/mo monthly or $49/mo billed annually (up to 1,000 subs) | Newsletter publishers and media creators focused on growth and monetisation. | Pricing | Visit |