Klaviyo review
Data-driven email and SMS for ecommerce.
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Visit Klaviyo (opens official site)
This review is based on Klaviyo’s official pricing and documentation (see source link). We haven’t completed hands-on testing yet.
Overview
Klaviyo is an email and SMS platform built around ecommerce data. It syncs customer and order data from platforms like Shopify, WooCommerce and Wix to power segmentation, flows and revenue attribution.
Beyond marketing, Klaviyo now includes a customer-service helpdesk and an AI assistant (Composer).
Pricing
Free plan: Free plan: up to 250 active profiles, 500 email sends/month, $5 of mobile messages/month; email support for the first 60 days.
| Plan | Starting price | Key limits / inclusions |
|---|---|---|
| Free | $0 | 250 profiles; 500 emails/mo; $5 mobile messages |
| Check site for current pricing | Priced by active profiles | |
| Email + SMS | Check site for current pricing | Adds SMS/MMS credits |
Price by list size
Klaviyo’s official page calculates prices for 1,000 / 10,000 / 50,000 contacts dynamically, so we couldn’t confirm exact figures. Check site for current pricing at your list size: Klaviyo pricing.
Key features
- Deep ecommerce integrations (Shopify, WooCommerce, Wix and more)
- Segmentation and automated flows based on purchase/browse data
- Email and SMS/MMS in one platform
- Built-in reporting and revenue attribution
- Composer AI assistant
- Helpdesk / customer service tools
- Mobile app marketing
Notable limits
- Free plan: 250 active profiles and 500 sends/month; sending pauses above limits
- Free plan email support only for the first 60 days
Pros & cons
Pros
- Best-in-class use of ecommerce data
- Email and SMS together with shared profiles
- Free plan to test integrations and flows
Cons
- Pricing scales with profile count and can rise quickly
- Less suited to non-ecommerce businesses
- Paid prices not shown statically
Who it’s for
Great for: Ecommerce brands—especially on Shopify—that want automation driven by customer and purchase data.
Less ideal for: Service businesses or creators with simple newsletter needs.
Alternatives
- Omnisend — Ecommerce email, SMS and push at accessible prices
- Mailchimp — All-round email marketing from one of the best-known brands
- ActiveCampaign — Advanced marketing automation with CRM add-ons
Verdict
For data-driven ecommerce, Klaviyo is the benchmark. Smaller stores should compare its cost at their profile count with Omnisend.
Check Klaviyo pricing (opens official site)
Related
- Klaviyo vs Omnisend
- Best Email Marketing for Ecommerce & Shopify
- Best Email Marketing Tools with Free Plans
- Best Marketing Automation Software
- Full comparison table
FAQ
Is Klaviyo free?
Klaviyo’s free plan covers up to 250 active profiles and 500 email sends per month, plus $5 of mobile messages monthly.
Is Klaviyo good for Shopify?
Klaviyo integrates with major ecommerce platforms including Shopify, WooCommerce and Wix, and uses store data for segmentation and flows.