Best Email Marketing for Ecommerce & Shopify
Email and SMS platforms built for online stores.
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How we ranked
Criteria for this guide: Depth of store integrations, pre-built ecommerce flows, SMS, and value at growing list sizes. We apply our review methodology and use qualitative “best for” labels rather than numeric scores. Rankings are based on official documentation and pricing research; we haven’t yet completed hands-on testing of every tool.
Our ranking
1Klaviyo — Best for data-driven brands
Customer and order data power segments, flows and attribution.
Free plan: Free plan: up to 250 active profiles, 500 email sends/month, $5 of mobile messages/month; email support for the first 60 days.
Starting paid price: Check site for current pricing
2Omnisend — Best value for growing stores
Pre-built workflows, email+SMS+push and 24/7 support on all plans.
Free plan: Free plan: 250 contacts, 500 emails/month, 500 web push notifications/month, with access to the platform’s features.
Starting paid price: Check site for current pricing
3Mailchimp — Best for mixed needs
Ecommerce automation plus broad general marketing tools.
Free plan: Free plan for under 250 contacts: max 500 sends/month (250/day), 1 seat, 1 audience; email support for the first 30 days only.
Starting paid price: Check site for current pricing
4Brevo — Best for transactional + marketing
Order emails and campaigns on one platform.
Free plan: Free plan: send up to 300 emails per day once the account is approved for sending. No credit card required to sign up.
Starting paid price: Check site for current pricing
Quick comparison
| Tool | Best for | Free plan |
|---|---|---|
| Klaviyo | Best for data-driven brands | Free plan |
| Omnisend | Best value for growing stores | Free plan |
| Mailchimp | Best for mixed needs | Free plan for under 250 contacts |
| Brevo | Best for transactional + marketing | Free plan |
Related comparisons
FAQ
What is the best tool for ecommerce & shopify?
Based on official pricing and features checked Oct 18, 2026, our top pick is Klaviyo (best for data-driven brands): Customer and order data power segments, flows and attribution.
How did you rank these tools?
We weighed: Depth of store integrations, pre-built ecommerce flows, SMS, and value at growing list sizes. Rankings are based on official documentation and pricing research, not paid placement.