Omnisend review
Ecommerce email, SMS and push at accessible prices.
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Visit Omnisend (opens official site)
This review is based on Omnisend’s official pricing and documentation (see source link). We haven’t completed hands-on testing yet.
Overview
Omnisend is an ecommerce marketing platform for email, SMS and web push, with pre-built workflows for cart abandonment, welcome series and post-purchase messages.
Omnisend bills in USD by contact count and states it offers 24/7 live chat and email support on every plan, including Free, plus free migration.
Pricing
Free plan: Free plan: 250 contacts, 500 emails/month, 500 web push notifications/month, with access to the platform’s features.
| Plan | Starting price | Key limits / inclusions |
|---|---|---|
| Free | $0 | 250 contacts; 500 emails/mo |
| Standard | Check site for current pricing | Sends 12× list size; unlimited web push |
| Pro | Check site for current pricing | Unlimited emails (fair use); SMS from $0.007; advanced reporting |
| Custom | Custom | Large lists/volume |
Price by list size
Omnisend’s official page calculates prices for 1,000 / 10,000 / 50,000 contacts dynamically, so we couldn’t confirm exact figures. Check site for current pricing at your list size: Omnisend pricing.
Key features
- Pre-built ecommerce automation workflows
- Email, SMS/MMS and web push in one workflow
- Product recommender and dynamic content
- Segmentation with lifecycle stages and AI segment builder
- Facebook Custom Audiences and Google Customer Match sync
- 24/7 live chat and email support on all plans
- Free migration within about 5 days
Notable limits
- Free plan: 500 emails/month to 250 contacts
- Standard sends capped at 12× list size
- SMS billed per message; MMS US & Canada only
Pros & cons
Pros
- Built for online stores with ready-made workflows
- 24/7 support on every plan, including Free
- Free migration
- Low SMS starting rate for high-volume US sends
Cons
- Less suited to non-ecommerce use
- Paid prices not shown statically
- SMS costs vary by country
Who it’s for
Great for: Shopify and other online stores wanting email + SMS automation without enterprise complexity.
Less ideal for: B2B or content creators without a store.
Alternatives
- Klaviyo — Data-driven email and SMS for ecommerce
- Mailchimp — All-round email marketing from one of the best-known brands
- Brevo — Email, SMS and transactional messaging priced by volume
Verdict
Omnisend is a strong, approachable ecommerce option and a natural alternative to Klaviyo, especially for small and mid-sized stores that value included support.
Check Omnisend pricing (opens official site)
Related
- Klaviyo vs Omnisend
- Best Email Marketing for Ecommerce & Shopify
- Best Email Marketing Tools with Free Plans
- Full comparison table
FAQ
Does Omnisend have a free plan?
Yes—250 contacts and 500 emails per month, plus 500 web push notifications.
Does Omnisend support SMS?
Yes. SMS is available globally (starting at $0.007 per SMS for high-volume US sends) and MMS in the US and Canada.