Tool reviews
Each review is built from official pricing and feature pages, dated, and follows our methodology.
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Mailchimp
All-round email marketing from one of the best-known brands.
Free plan: Free plan for under 250 contacts: max 500 sends/month (250/day), 1 seat, 1 audience; email support for the first 30 days only.
Brevo
Email, SMS and transactional messaging priced by volume.
Free plan: Free plan: send up to 300 emails per day once the account is approved for sending. No credit card required to sign up.
Kit (ConvertKit)
Email marketing and monetisation built for creators.
Free plan: Kit offers a free tier; current subscriber limits are shown dynamically on the pricing page—check site.
MailerLite
Simple, affordable email marketing with a generous toolset.
Free plan: Free plan: up to 250 subscribers, 2,500 monthly emails, 2 seats, 3 active automations, 1 website and 1 landing page.
ActiveCampaign
Advanced marketing automation with CRM add-ons.
Free plan: No free plan. 14-day free trial, no credit card required.
GetResponse
Email, automation, funnels, webinars and courses in one.
Free plan: 14-day trial of premium features, then a free account with limitations (e.g. landing pages capped at 1,000 unique visitors/month, GetResponse badge on messages).
Klaviyo
Data-driven email and SMS for ecommerce.
Free plan: Free plan: up to 250 active profiles, 500 email sends/month, $5 of mobile messages/month; email support for the first 60 days.
Omnisend
Ecommerce email, SMS and push at accessible prices.
Free plan: Free plan: 250 contacts, 500 emails/month, 500 web push notifications/month, with access to the platform’s features.
Constant Contact
Email, social and events for small businesses and nonprofits.
Free plan: No free plan. Free trial with no credit card required, plus a 30-day money-back guarantee.
beehiiv
Newsletter publishing, growth and monetisation.
Free plan: Free plan: up to 2,500 subscribers, unlimited email sends, 1 publication, website and podcast tools.