ActiveCampaign review
Advanced marketing automation with CRM add-ons.
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Visit ActiveCampaign (opens official site)
This review is based on ActiveCampaign’s official pricing and documentation (see source link). We haven’t completed hands-on testing yet.
Overview
ActiveCampaign is a marketing automation platform known for its visual automation builder, 950+ automation recipes and deep segmentation, with optional CRM (Pipelines and Sales Engagement) and SMS/WhatsApp add-ons.
Plans are Starter, Plus, Pro and Enterprise. Prices shown on the official page are billed annually and scale with contacts.
Pricing
Free plan: No free plan. 14-day free trial, no credit card required.
| Plan | Starting price | Key limits / inclusions |
|---|---|---|
| Starter | Check site for current pricing | 1 user; sends 10× contacts; 5 actions per automation |
| Plus | Check site for current pricing | 1 user; unlimited automation actions; landing pages |
| Pro | Check site for current pricing | 3 users; sends 12× contacts; predictive & conditional content |
| Enterprise | Check site for current pricing | 5 users; sends 15× contacts; SSO, custom objects |
Price by list size
ActiveCampaign’s official page calculates prices for 1,000 / 10,000 / 50,000 contacts dynamically, so we couldn’t confirm exact figures. Check site for current pricing at your list size: ActiveCampaign pricing.
Key features
- Visual multi-step automation with 950+ recipes
- Active Intelligence AI tools (limits on lower plans)
- Advanced/premium segmentation and conditional content
- Site and event tracking, attribution (Pro+)
- CRM add-ons: pipelines, deals, lead scoring
- SMS, WhatsApp and transactional email add-ons
- 1,000+ integrations, API and webhooks
Notable limits
- Starter limits automations to 5 actions each
- Landing pages start on Plus
- CRM pipelines are a paid add-on
Pros & cons
Pros
- Among the most capable automation builders
- Large integration library (1,000+)
- Flexible add-ons for CRM, SMS and WhatsApp
- 30-day money-back guarantee per official page
Cons
- No free plan
- Single user on Starter and Plus
- Costs rise with add-ons
Who it’s for
Great for: Businesses that rely on sophisticated automation, lead nurturing and segmentation.
Less ideal for: Beginners who only need a simple newsletter.
Alternatives
- GetResponse — Email, automation, funnels, webinars and courses in one
- Brevo — Email, SMS and transactional messaging priced by volume
- Klaviyo — Data-driven email and SMS for ecommerce
Verdict
If automation is your priority, ActiveCampaign is one of the strongest options. It’s more than many small senders need—check the add-on costs for your contact count.
Check ActiveCampaign pricing (opens official site)
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FAQ
Does ActiveCampaign have a free plan?
No, but it offers a 14-day free trial with no credit card required.
How many users do ActiveCampaign plans include?
Starter and Plus include 1 user, Pro 3 users and Enterprise 5 users, per the official pricing page.