Best Marketing Automation Software
Platforms with advanced automation workflows and segmentation.
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How we ranked
Criteria for this guide: Automation depth (triggers, branches, actions), segmentation, CRM features and integrations. We apply our review methodology and use qualitative “best for” labels rather than numeric scores. Rankings are based on official documentation and pricing research; we haven’t yet completed hands-on testing of every tool.
Our ranking
1ActiveCampaign — Best automation depth
950+ recipes, unlimited actions on Plus and up, CRM add-ons.
Free plan: No free plan. 14-day free trial, no credit card required.
Starting paid price: Check site for current pricing
Read ActiveCampaign review Visit ActiveCampaign (opens official site)
2Klaviyo — Best for ecommerce automation
Flows driven by purchase and browsing data.
Free plan: Free plan: up to 250 active profiles, 500 email sends/month, $5 of mobile messages/month; email support for the first 60 days.
Starting paid price: Check site for current pricing
3Brevo — Best multichannel automation
Unlimited workflows on Standard across email, SMS and WhatsApp.
Free plan: Free plan: send up to 300 emails per day once the account is approved for sending. No credit card required to sign up.
Starting paid price: Check site for current pricing
4GetResponse — Best with funnels
Unlimited workflows on Marketer, with funnels and webinars.
Free plan: 14-day trial of premium features, then a free account with limitations (e.g. landing pages capped at 1,000 unique visitors/month, GetResponse badge on messages).
Starting paid price: From $19/mo (1,000 contacts, monthly)
Read GetResponse review Visit GetResponse (opens official site)
Quick comparison
| Tool | Best for | Free plan |
|---|---|---|
| ActiveCampaign | Best automation depth | No free plan |
| Klaviyo | Best for ecommerce automation | Free plan |
| Brevo | Best multichannel automation | Free plan |
| GetResponse | Best with funnels | 14-day trial of premium features, then a free account with limitations (e |
Related comparisons
FAQ
What is the best tool for marketing automation?
Based on official pricing and features checked Oct 18, 2026, our top pick is ActiveCampaign (best automation depth): 950+ recipes, unlimited actions on Plus and up, CRM add-ons.
How did you rank these tools?
We weighed: Automation depth (triggers, branches, actions), segmentation, CRM features and integrations. Rankings are based on official documentation and pricing research, not paid placement.