ActiveCampaign vs GetResponse

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The short answer

ActiveCampaign leads on automation depth and CRM add-ons, but has no free plan and limits users on lower tiers. GetResponse includes unlimited sends on all plans and adds funnels, webinars and courses.

ActiveCampaign

Advanced marketing automation with CRM add-ons.

Visit ActiveCampaign (opens official site)

GetResponse

Email, automation, funnels, webinars and courses in one.

Visit GetResponse (opens official site)

Side-by-side

 ActiveCampaignGetResponse
Free planNo free plan. 14-day free trial, no credit card required.14-day trial of premium features, then a free account with limitations (e.g. landing pages capped at 1,000 unique visitors/month, GetResponse badge on messages).
Starting paid priceCheck site for current pricingFrom $19/mo (1,000 contacts, monthly)
PlansStarter, Plus, Pro, EnterpriseStarter, Marketer, Creator, Enterprise
BillingBilled annually per the official page; prices render dynamically.Monthly or 12-month (18% discount).
Standout features
  • Visual multi-step automation with 950+ recipes
  • Active Intelligence AI tools (limits on lower plans)
  • Advanced/premium segmentation and conditional content
  • Site and event tracking, attribution (Pro+)
  • Unlimited email sends on all plans
  • Automation workflows (1 on Starter, unlimited on Marketer+)
  • Landing pages and signup popups
  • Abandoned cart recovery and sales funnels (Marketer+)
Notable limits
  • Starter limits automations to 5 actions each
  • Landing pages start on Plus
  • CRM pipelines are a paid add-on
  • Starter has only 1 custom automation workflow and limited AI uses
  • Webinars and website builder require Creator
  • SMS only on Enterprise
SourcesActiveCampaign pricingGetResponse pricing

Key differences

Which should you choose?

Choose ActiveCampaign if…

  • Businesses that rely on sophisticated automation, lead nurturing and segmentation.
  • Large integration library (1,000+)

Choose GetResponse if…

  • Marketers who want email, landing pages, funnels and webinars without stitching tools together.
  • Broad toolkit: funnels, webinars, courses

Read the full reviews: ActiveCampaign review · GetResponse review · all tools table

FAQ

Is ActiveCampaign or GetResponse better?

It depends on your needs. ActiveCampaign is great for: Businesses that rely on sophisticated automation, lead nurturing and segmentation. GetResponse is great for: Marketers who want email, landing pages, funnels and webinars without stitching tools together.

Do ActiveCampaign and GetResponse have free plans?

ActiveCampaign: No free plan. 14-day free trial, no credit card required. GetResponse: 14-day trial of premium features, then a free account with limitations (e.g. landing pages capped at 1,000 unique visitors/month, GetResponse badge on messages).