ApexSender vs MailerLite
Sender’s free plan is ten times bigger: 2,500 subscribers and 15,000 emails a month against MailerLite’s 250 subscribers and 2,500 emails, and both free plans include automation.
SSender
Low-cost email and SMS marketing with a large free plan.
- Free planFree plan
- FromFrom $9/mo
MMailerLite
Simple, affordable email marketing with a generous toolset.
- Free planFree plan
- FromFrom $12/mo (500 subscribers)
Sender’s free plan is ten times bigger: 2,500 subscribers and 15,000 emails a month against MailerLite’s 250 subscribers and 2,500 emails, and both free plans include automation. Sender’s Standard plan is also cheaper than MailerLite’s Comfort at every list size we checked, while MailerLite adds websites, digital products and paid newsletters, and its Power plan undercuts Sender Professional at most sizes from 5,000 subscribers.
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What actually differs
🎁 Free plan
Sender Free covers 2,500 subscribers, 15,000 emails a month and 1 seat, with Sender branding. MailerLite Free covers 250 subscribers, 2,500 emails and 2 seats. Both include automation.
💳 Entry price
At 500 subscribers Sender Standard is $9/month and MailerLite Comfort is $12/month. Standard stays cheaper at every size from 500 to 50,000 in the table below.
🚀 Top plans
Sender Professional is cheaper up to 2,500 subscribers. MailerLite Power costs less at 5,000, 25,000 and 50,000 subscribers (the two are $2 apart at 10,000), and Power includes unlimited emails (fair use) while Professional allows 24× your subscribers a month.
📨 Sending allowance
Sender Standard allows 12× your subscribers each month. MailerLite Comfort allows 10× the top of your subscriber tier.
📱 SMS and transactional
Sender includes transactional email over SMTP and API on every plan and adds SMS from Standard. MailerLite sends transactional email through its separate MailerSend product.
🛍️ Creator tools
MailerLite includes websites, landing pages, digital products, bookings and paid newsletters. Sender focuses on email, SMS, forms, popups and landing pages.
👥 Seats and support
Sender gives 1 seat on Free, 3 on Standard and 10 on Professional, with 24/7 email and live chat on every plan. MailerLite gives 2 seats on Free, 3 on Comfort and unlimited on Power; Free has community support, Comfort email support and Power 24/7 live chat.
Price at your list size
| Subscribers | Sender Standard | MailerLite Comfort | Sender Professional | MailerLite Power |
|---|---|---|---|---|
| 500 | $9 | $12 | $15 | $25 |
| 1,000 | $15 | $19 | $20 | $39 |
| 2,500 | $27 | $33 | $44 | $49 |
| 5,000 | $39 | $49 | $79 | $69 |
| 10,000 | $69 | $89 | $127 | $129 |
| 25,000 | $149 | $179 | $280 | $239 |
| 50,000 | $259 | $319 | $460 | $389 |
Category by category
🎁 Free plan Depends on you
💳 Starting paid price Depends on you
🧱 Plan options Depends on you
🎯 Best for Your call
✨ Standout features Different strengths
- Drag-and-drop, HTML and plain-text editors with 100+ premade templates
- Email automation on every plan, including Free: pre-built and custom workflows, splits and custom triggers
- Advanced segmentation, behavioural targeting and premade ecommerce segments
- Signup forms and popups (including spin-to-win and exit-intent) plus landing pages
- Drag & drop, rich-text and custom HTML editors
- Visual automation builder with ecommerce triggers
- Websites, landing pages and blog
- Sell digital products, bookings and paid newsletters
⚠️ Watch-outs Know before you buy
Which should you choose?
Choose Sender if…
- Small businesses, online stores and beginners who want automation on a tight budget, or a large free plan to start on.
- Automation included on the free plan
Choose MailerLite if…
- Small businesses and creators who want an easy, budget-friendly tool with automation and landing pages included.
- Free plan includes automations and a landing page
📊 Full side-by-side table
| Sender | MailerLite | |
|---|---|---|
| Free plan | Free plan: up to 2,500 subscribers and 15,000 emails a month, 1 seat, email automation and 10 landing pages, with Sender branding on emails, forms and popups. Never expires; new accounts also get a 14-day Professional trial with no credit card. | Free plan: up to 250 subscribers, 2,500 monthly emails and 2 seats, with campaigns, automations, a website, a landing page, signup forms and all 3 email editors. Support is community-only. |
| Starting paid price | From $9/mo | From $12/mo (500 subscribers) |
| Plans | Free Forever, Standard, Professional, Enterprise | Free, Comfort, Power, Enterprise |
| Billing | Monthly, quarterly or yearly; yearly is 30% off the first year and 20% off renewals in Sender’s pricing data. Prices exclude VAT. Pay-as-you-go credits start at $29 for 5,000 emails. | Monthly or yearly; yearly saves 10%. Billed by active subscribers (unsubscribed and bounced don’t count), rounded up to the next tier. Prices may be subject to taxes. |
| Standout features |
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| Notable limits |
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| Sources | Sender pricing | MailerLite pricing |
🔍 Key differences
- Strengths: Sender — One of the most generous free plans for general email: 2,500 subscribers and 15,000 emails a month; MailerLite — Low starting price with a full feature set on paid plans.
- Watch-outs: Sender — Free plan adds Sender branding and allows only 1 seat; MailerLite — Free plan is limited to 250 subscribers.
Read the full reviews: Sender review · MailerLite review · all tools table
FAQ
Is Sender cheaper than MailerLite?
On monthly billing, yes for the entry plans: Sender Standard costs less than MailerLite Comfort at every list size from 500 to 50,000 subscribers (for example $15 vs $19 at 1,000). For the top plans, Sender Professional is cheaper up to 2,500 subscribers, and MailerLite Power is cheaper at 5,000, 25,000 and 50,000 (they’re $2 apart at 10,000). Prices checked Oct 21, 2026.
Which free plan is better, Sender or MailerLite?
Sender’s, if list size matters: 2,500 subscribers and 15,000 emails a month versus 250 subscribers and 2,500 emails. MailerLite’s free plan gives 2 seats instead of 1 and includes a website and landing page. Both include automation.
Is Sender or MailerLite better?
It depends on your needs. Sender is great for: Small businesses, online stores and beginners who want automation on a tight budget, or a large free plan to start on. MailerLite is great for: Small businesses and creators who want an easy, budget-friendly tool with automation and landing pages included.
Do Sender and MailerLite have free plans?
Sender: Free plan: up to 2,500 subscribers and 15,000 emails a month, 1 seat, email automation and 10 landing pages, with Sender branding on emails, forms and popups. Never expires; new accounts also get a 14-day Professional trial with no credit card. MailerLite: Free plan: up to 250 subscribers, 2,500 monthly emails and 2 seats, with campaigns, automations, a website, a landing page, signup forms and all 3 email editors. Support is community-only.