Best Email Marketing Software for Small Business
Email tools that suit small teams with limited time and budget.
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How we ranked
Criteria for this guide: Low starting price, ease of setup, included support and essential automation. We apply our review methodology and use qualitative “best for” labels rather than numeric scores. Rankings are based on official documentation and pricing research; we haven’t yet completed hands-on testing of every tool.
Our ranking
1MailerLite — Best value
Paid plans from $12/month (per official FAQ) with automations, forms and landing pages.
Free plan: Free plan: up to 250 subscribers, 2,500 monthly emails, 2 seats, 3 active automations, 1 website and 1 landing page.
Starting paid price: From $12/mo
Read MailerLite review Visit MailerLite (opens official site)
2Constant Contact — Best support
Live phone and chat support on every plan; events and social tools.
Free plan: No free plan. Free trial with no credit card required, plus a 30-day money-back guarantee.
Starting paid price: From $12/mo ($10.20 prepaid annually)
Read Constant Contact review Visit Constant Contact (opens official site)
3Brevo — Best for occasional senders
Volume-based pricing and a free plan of 300 emails/day.
Free plan: Free plan: send up to 300 emails per day once the account is approved for sending. No credit card required to sign up.
Starting paid price: Check site for current pricing
4Mailchimp — Best ecosystem
300+ integrations and a familiar interface.
Free plan: Free plan for under 250 contacts: max 500 sends/month (250/day), 1 seat, 1 audience; email support for the first 30 days only.
Starting paid price: Check site for current pricing
Quick comparison
| Tool | Best for | Free plan |
|---|---|---|
| MailerLite | Best value | Free plan |
| Constant Contact | Best support | No free plan |
| Brevo | Best for occasional senders | Free plan |
| Mailchimp | Best ecosystem | Free plan for under 250 contacts |
Related comparisons
FAQ
What is the best tool for small business?
Based on official pricing and features checked Oct 18, 2026, our top pick is MailerLite (best value): Paid plans from $12/month (per official FAQ) with automations, forms and landing pages.
How did you rank these tools?
We weighed: Low starting price, ease of setup, included support and essential automation. Rankings are based on official documentation and pricing research, not paid placement.