Kit (ConvertKit) vs MailerLite

Last checked: Oct 18, 2026 · Prices can change—always confirm on the vendor’s site.

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The short answer

Kit is built for creators with tagging, sequences and commerce; MailerLite offers similar creator features (digital products, paid newsletters) plus websites, generally at a lower starting price.

Kit (ConvertKit)

Email marketing and monetisation built for creators.

Visit Kit (ConvertKit) (opens official site)

MailerLite

Simple, affordable email marketing with a generous toolset.

Visit MailerLite (opens official site)

Side-by-side

	Kit (ConvertKit)	MailerLite
Free plan	Kit offers a free tier; current subscriber limits are shown dynamically on the pricing page—check site.	Free plan: up to 250 subscribers, 2,500 monthly emails, 2 seats, 3 active automations, 1 website and 1 landing page.
Starting paid price	Check site for current pricing	From $12/mo
Plans	Free tier, Creator, Pro	Free, Comfort, Power, Enterprise
Billing	Monthly or annual. Prices render dynamically on the official page.	Starting prices from MailerLite’s official FAQ; yearly billing saves 10%. Exact price at each list size is shown by the on-page calculator.
Standout features	Visual automation builder and automated sequences Tag-based subscriber management Sell digital products, paid newsletters and recurring subscriptions (3.5% + 30¢ transaction fee per official page) Newsletter referral system and A/B testing (Pro)	Drag & drop, rich-text and custom HTML editors Visual automation builder with ecommerce triggers Websites, landing pages and blog Sell digital products, bookings and paid newsletters
Notable limits	Several analytics and collaboration features are Pro-only Paid Recommendations earnings carry a 23.5% Kit fee (per official page)	Free plan caps sending at 2,500 emails/month and 3 active automations Comfort sending capped at 10× the subscriber tier ceiling Sending locked on free accounts above 250 active subscribers
Sources	Kit (ConvertKit) pricing	MailerLite pricing

Key differences

Strengths: Kit (ConvertKit) — Built specifically around creator workflows; MailerLite — Low starting price with a full feature set on paid plans.
Watch-outs: Kit (ConvertKit) — Fewer ecommerce/store features than Klaviyo or Omnisend; MailerLite — Free plan is limited to 250 subscribers.

Which should you choose?

Choose Kit (ConvertKit) if…

Creators, bloggers, course sellers and newsletter writers who sell their own products.
Native commerce: products, paid newsletters, tips

Choose MailerLite if…

Small businesses and creators who want an easy, budget-friendly tool with automation and landing pages included.
Free plan includes automations and a landing page

Read the full reviews: Kit (ConvertKit) review · MailerLite review · all tools table

FAQ

Is Kit (ConvertKit) or MailerLite better?

It depends on your needs. Kit (ConvertKit) is great for: Creators, bloggers, course sellers and newsletter writers who sell their own products. MailerLite is great for: Small businesses and creators who want an easy, budget-friendly tool with automation and landing pages included.

Do Kit (ConvertKit) and MailerLite have free plans?

Kit (ConvertKit): Kit offers a free tier; current subscriber limits are shown dynamically on the pricing page—check site. MailerLite: Free plan: up to 250 subscribers, 2,500 monthly emails, 2 seats, 3 active automations, 1 website and 1 landing page.